Your post does not make sense. I tell him to go out and get sales (cash flow) now by going directly to his market. The samples are not for branding. The samples

Your post does not make sense. I tell him to go out and get sales (cash flow) now by going directly to his market. The samples are not for branding. The samples are necessary because nobody is going to order food without trying it first. The biggest issue with selling food is overcoming the fact that people are picky about food. Thus giving samples allows him to convert people into customers immediately. It's the best sales technique he can use at the moment. Plus racism is going to help the business in this case. This is ethnic food. If some white dude went around selling his stuff people wouldn't buy it because it would not be authentic.