The publicity will help. In fact, go and open up a free blog and write about it. People tend to eat this off and it will be you sales. Realize that people love

The publicity will help. In fact, go and open up a free blog and write about it. People tend to eat this off and it will be you sales. Realize that people love underdogs and want to be part of happy endings. By sharing the process with them they will become emotionally invested and then be obliged to root for you (which means more sales). All startups go through scramble mode. It's normal.