"If you’re not different then you’re boring." This statement is completely true, if you aren't doing something to set yourself apart from the other 50 applican

"If you’re not different then you’re boring." This statement is completely true, if you aren't doing something to set yourself apart from the other 50 applicants for the job, then you are pretty much leaving yourself up to luck whether or not you get picked. I do however disagree with their suggestions for the vast majority of jobs out there. I would only send a poster/video if I knew the person that is probably going to look at it will respond positively to it. This could be effective for a marketing or graphic designer type of position. I would never do something like that for an engineering position. You must market yourself effectively to get interest. Applying for a job is just selling a product (you) to a company and unless you stand out they aren't going to have any interest in you.