The author states, "I personally ran into some roadblocks while working on a health-related mobile app project and that was what sparked my inspiration for writ

The author states, "I personally ran into some roadblocks while working on a health-related mobile app project and that was what sparked my inspiration for writing this piece." Really?? I saw it as an article that may be useful to academics and clinical psychologists - especially those who also wanted to develop apps - but not to an otherwise talented mobile app developer with no more than an everyday, "pop" understanding of psychology. It was interesting - once I fought through the jargon. But if I were an app developer who "got" people, I would probably "just do it". But then, in a previous life, I was an engineer who wanted to understand only enough theories and models to be able to "just do it" and "build it".