2 ms·
If you're going to cold call -- call yourself, do not outsource the essential part of talking to customers and understanding their needs in the early stage of a
by diziet 14y ago
If you're going to cold call -- call yourself, do not outsource the essential part of talking to customers and understanding their needs in the early stage of a company to someone doing it from a script!
Also, briefly looking at the sign up page, the call to action is a indistinguishable text link - if it were a button I am sure the conversion would be higher!
- kaliblack 14y agoI'm the author. I agree that the biggest thing that I'm missing at the end of the experiment is customer feedback. But this wasn't a customer development call. This was a sales call. Also the contacts didn't want to talk. Not because it was outsourced, but because it was a cold call. The either agreed to a trial quickly (8%), or said they were busy/not interested and hung up (everyone else). Counter-intuitively, user testing data doesn't support the CTA as a button. Thanks for the feedback.