In that kind of case, I think the ability to market the thing probably ends up being more valuable than the thing itself. There are probably hundreds of other

In that kind of case, I think the ability to market the thing probably ends up being more valuable than the thing itself. There are probably hundreds of other songs or books that would be big winners if they had that kind of marketing skill behind them, but will remain obscure and worthless (at least in terms of income) due to a lack thereof. I think the person that makes a million dollars off of something like that would probably make a million dollars off of nearly anything that isn't terrible.