Great work! I've been working on the philanthropy sector for a few years now. This P2P donation system is very powerful and this particular model can scale very

Great work! I've been working on the philanthropy sector for a few years now. This P2P donation system is very powerful and this particular model can scale very fast. But there are a few traps on the way, I hope I can help you see some of them. The first trap is the self-sustainability one. See the comments, everyone loves that their money is going 100% to the patient, they are glad they can be 100% sure you are not frauds. But no one cares about how are you going to survive or how much money will you need to be active in 10 years, reaching hundreds times more patients. This, as I see it, is a problem of anchoring. If you are a non-profit, they anchor you on Mother Teresa, you should be a volunteer, have a vow of poverty, be a saint. Anything less than that, you are a simply a fraud, no middle ground, you only deserve the rocks. On the other side, if you a regular startup, aiming for profit, they anchor you on Gordon Gekko, so you just try to be cool and "do no evil" and that's it, they love you. That is the trap also of personalizing the donation. People donate more when they see a face, but then they only care about that face. If you go bankrupt in about a year, they don't care. They only care that THEY saved a life (they did, writing a check, painless, easy, they saved a life with a few clicks, not your hard work, they did) and blame you for not being competent enough. So, the trick is to keep the donation personal and transparent, while raising awareness in donors that your work is relevant (and tough, and expensive). The other trap, is more a conceptual one. IMO P2P donations are a great tool to connect very different words. When you put a face on it, third world health problems are not just statitics from Gates Foundation reports, they are real problem for real people. This is a great change of empathy level for donors. The trap here is to let that be enough, and fade. As behavioral economics shows, a good action give ones self-indulgence enough to neglect further involvement. It is important to educate people about why this donation is necessary. Explain how big are the health system problems in the country of the patient, explain more about the local conditions of the patient's family, neighborhood, hospital and doctors. Explain why a "cheap" surgery is not already covered. Explain how things might be better in the future, explain how they might be worse. Educate donors so they understand the world we live in. It would be a great service and potentialize the social impact of Watsi.