What is missing in the UI is that there is no context for why a result is relevant. There are multiple Yahoo, Facebook, CNN logos on the result page - how do I

What is missing in the UI is that there is no context for why a result is relevant. There are multiple Yahoo, Facebook, CNN logos on the result page - how do I know which one I would be more interested in, without clicking on it? Given you want to make search visually appealing, consider displaying thumbnail of a prominent image or video from the target page in the results page. However, although this will improve the UI, you will take a hit on performance unless you are crawling top news sources and caching image thumbnails yourself.