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What does "professional" mean in this context - matching the design of the shopping cart pages to the rest of the site? Some of those are better than others at
by alabut 18y ago
What does "professional" mean in this context - matching the design of the shopping cart pages to the rest of the site? Some of those are better than others at doing that - my understanding is that Paypal is the easiest to skin and customize.
- Hexstream 18y agoIt's simple: there's an expectation that some amount of due process has been done before granting you a merchant account. It's harder to setup than a Paypal account. Therefore it's more difficult for crooks/irresponsible people to get a merchant account than a Paypal account, therefore you look more professional with a merchant account. Barriers to entry can work for or against you.
- alabut 18y agoDoes that really go through a consumer's head at the point of purchase? Seems more likely that they'd think things like "ugh, not another site where I have to enter my credit card info - I wonder how trustworthy they are?" or if they're using a third party system like paypal, maybe they'd think "oh cool, I don't have to give out any personal info, I can just use my paypal account". Just something to think about when setting up a payment system - you might want to grow into needing a merchant account system before you deal with the financial and logistical overhead.
- jamesbritt 18y ago" there's an expectation that some amount of due process has been done before granting you a merchant account." Hmm. That's never occurred to to me when ordering stuff online. I do make a judgment about the reputation of the seller, but the payment method really doesn't figure into that unless it's something off the wall.