Though perhaps not as dog-fooding as some other projects, we do build (almost) all of our dashboard on top of our API. This was one of my first goals at Stripe,

Though perhaps not as dog-fooding as some other projects, we do build (almost) all of our dashboard on top of our API. This was one of my first goals at Stripe, and I think it's been a huge win for us. We also have a couple of employees who run a real business with Stripe.