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"Everyone says it's cheaper to build and launch things, but it still costs the same to market it worldwide and get customers," said Bob Greene, managing partner
by kayhi 14y ago
"Everyone says it's cheaper to build and launch things, but it still costs the same to market it worldwide and get customers," said Bob Greene, managing partner of Contour Venture Partners and chairman of the New York Venture Capital Association.
I would say that the cost of reaching customers is rapidly decreasing. The popularity of various distribution platforms (Facebook, Search, Adwords, App Store, LinkedIn, Email, etc..) are allowing customers to be reached more efficiently.
- yesimahuman 14y agoYea, that quote read like a blatant "we are still important!" cry. My startup bootstrapped to over 100k users all from Twitter and inbound marketing. We spend $0 on marketing. That's real.
- NonEUCitizen 14y agoHave you written this up (bootstrapped to 100k users) in more detail on your blog or elsewhere? Please provide a url (and if you have not, please write it up and share on HN).
- yesimahuman 14y agoNot yet, but I should. Thanks for reminding me!