> Changing that would require firing everybody who > currently works on the Nook and building a new, > isolated and insulated, business unit elsewhere,

> Changing that would require firing everybody who > currently works on the Nook and building a new, > isolated and insulated, business unit elsewhere, > preferably on the other side of the continent, > and treat it like a well-funded startup. Isn't that exactly what B&N did when they created the original Nook? I can't find a link, but I'm pretty sure that they literally set up shop in California and designed the thing like a startup.