"Google doesn't need your optimisation "help". Just create compelling content." Sadly, that's still not entirely the case. It's more true than it used to be t

"Google doesn't need your optimisation "help". Just create compelling content." Sadly, that's still not entirely the case. It's more true than it used to be that content can carry a site on its own. But I still see dozens of quality websites and writers getting far less readers than they should, purely because they don't understand the basics of formatting pages for search engines. A little bit of optimisation FOR search engines on your own pages can do wonders for your traffic, readers and viability as a business. (No, I don't represent an SEO agency.)