Tinder is blowing up right now, and they cornered the coveted attractive 18-29 year old female demographic. Why are these girls using it? Because other attract

Tinder is blowing up right now, and they cornered the coveted attractive 18-29 year old female demographic. Why are these girls using it? Because other attractive girls are using it. IMO, they used the growth model for social networks (the same that Facebook used: Get sorority girls as users. In the case of Tinder, some top-tier sororities had rushees use the app and the number & quality of guys who 'liked' you influenced if you got in. Once sorority girls use it, then other high-status girls will use it. Then the guys start using it because the girls are there. Then it's a chain reaction until it circles back to the tech crowd who aren't a part of that culture, at which point tech journalists try and pinpoint why the app was successful and get it wrong because the original users are bored & gone by then. Rather interesting to me that IAC acquired Tinder.