“If there is a lesson to take away, it is probably that the earlier you can embrace new business models and services, the better,” said Paul Brindley, chief exe

“If there is a lesson to take away, it is probably that the earlier you can embrace new business models and services, the better,” said Paul Brindley, chief executive of Music Ally, a consulting firm in London. Oh really? That lesson wasn't learned when VHS was created? Or cassette tapes? Or CDs? Or DVDs? Or e-books? Or when millions upon millions of their customers preferred to download music instead of purchase a disc? What the hell were these guys doing for the last 15 years? It's great that they're "embracing digital". That phrase is used by every aging exec in every industry now. The real question is how will they handle kids who create youtube mashups of songs. I guarantee they still file DMCA takedowns for years to come when in fact, THAT is yet another "new business model and service" that could help the music industry.