Lots of interesting ideas in the talk. I think the biggest thing stopping companies (and even startups) from experimenting is some measure of success. As soon a

Lots of interesting ideas in the talk. I think the biggest thing stopping companies (and even startups) from experimenting is some measure of success. As soon as you find something that's sort of working, it is hard to continuously experiment with any other products and features, but that is sorta the key here. Don't fall into that trap. Keep innovating, because that's what people are expecting from you, otherwise there's no difference between the 800lb gorilla in the room and you. Also, if you keep challenging the people you're working with to come up with new and interesting ideas, they're going to be much happier.