Nice response. I'd phrase my own rebuttal like this: If you repeatedly apply lossy compression to a video, you'll find that the video either very quickly ballo

Nice response. I'd phrase my own rebuttal like this: If you repeatedly apply lossy compression to a video, you'll find that the video either very quickly balloons or becomes a blocky or blurry mess. The encoder ends up spending bitrate to preserve compression artifacts, and the bit bill keeps growing. This is something that x264, even in its efficiency, can't get around, and if Beamr is just tweaking x264's setting knobs, it doesn't have a snowball's chance in hell of doing better. If Beamr is just offering a fire-and-forget solution to tweaking x264's settings, they should just say so and provide some hard counterevidence to Daiz's report. There's no shame in trying to offer a tweaked encoding service, but they'd better be able to back it up when challenged by evidence. Making statements that are technically unlikely or impossible hurts the speaker's credibility and chances of garnering goodwill. It might have worked for Monster's mass-marketed cables, but it probably won't fly in a more technical group of consumers.