It's worth being careful with the provocative title. You should consider that innovation can involve in recycling existing businesses, and the point here is whe

It's worth being careful with the provocative title. You should consider that innovation can involve in recycling existing businesses, and the point here is whether they are either generating growth or productivity. So what this means is that there can be a whole load of innovation occurring, but when it comes down to it, it may not be generating a lot of new growth.