They're backed by software people, because most software people think coding is awesome and want more people to do it. Also, it's really hard to find good progr

They're backed by software people, because most software people think coding is awesome and want more people to do it. Also, it's really hard to find good programmers, so they want more people to start doing it, yes.... but teaching 10 year olds to code isn't going to get them any benefit for at least 12 years. I highly doubt they're thinking that far ahead. I think it's much more likely exactly what you see - they want more people to code because they believe everyone should code, and many people will like it once exposed to it.