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I have my reservations about the viability of a Klarna type approach in the US - where there is a high level of credit card penetration among the US customers.
by Cherian_Abraham 14y ago
I have my reservations about the viability of a Klarna type approach in the US - where there is a high level of credit card penetration among the US customers. Since Affirm will require customers to choose that as a payment option, over other funding sources - Paypal, CC and others, there has to be a compelling reason for a customer to choose Affirm. And atleast in the US, where we are card-entrenched, and everyday we make it easier for customers to use their plastic - it's a tough value proposition for Affirm.
- rohamg 14y agoAffirm saves the user from entering cc info on mobile - a pain for many reasons. Just like PayPal on web.
- Cherian_Abraham 14y agoExcept that wasn't why Paypal became what it is today. The P2P aspect and sufficiently protecting the customer during early days of e-commerce is why Paypal became so big. Removing the need to enter the full credit card info - was a nice to have - and secondary, once use of Paypal became more ubiquitous. Infact, Affirm would have to hope that customers will use anything other than credit cards to settle with Affirm - because it will be cost prohibitive for them to do that. They would have to find ways to justify the customer settling via ACH. Too little, too late imho.