> "For instance, maybe the hotel will find out the guest is an advocate for LGBT rights, in which case the staff can personalize the welcome amenity by includi

> "For instance, maybe the hotel will find out the guest is an advocate for LGBT rights, in which case the staff can personalize the welcome amenity by including a magazine they would identify with. Something unique and personal that says, 'This is just for you.'" Aside from finding this trend creepy, I find it incredibly annoying as well. Time Warner Cable insists on sending me two (mailed) ads a month advertising Hindi-language television. It's easy for any reasonably attentive person to guess my ethnic background; my last name is very identifiable - sort of the Indian equivalent of something like 'Schwartzbaumstein'. Though, in the case of Time Warner, they probably just bought that information from someone else. Either way, I never opted to give them that information, and that's for a reason - I have no interest in identifying myself in terms of my ethnicity when it comes to my cable company. I don't have cable (just Internet), so I'm not interested. I wouldn't be interested even if I did, because I'm from a part of the country that doesn't speak Hindi. And lastly, just because you (correctly) discerned my country of origin (or in this case, someone's sexual orientation), who are you to use that information to solicit me? I don't find this kind of "personalization" appealing or endearing. I find it incredibly degrading and objectifying.