While thinking of themselves as consumers they do not have in mind using physical force to make producers sell them what they want at a price they like. But if

While thinking of themselves as consumers they do not have in mind using physical force to make producers sell them what they want at a price they like. But if you start thinking about yourself as a proud citizen, a part of a "community", you might feel a napoleonic desire to force others to do something for a "good of everyone". This does not end up well. You may become a president. I'll stick with a peaceful consumer perspective, thank you.