It's more or less the Stages of Grief (with shock and surprise being an early form of denial). Failure is a form of grieving and loss, grieving for the end-of-l

It's more or less the Stages of Grief (with shock and surprise being an early form of denial). Failure is a form of grieving and loss, grieving for the end-of-life of a project and losing the identity attached to the project ("I am project lead"). [http://en.wikipedia.org/wiki/K%C3%BCbler-Ross_model http://en.wikipedia.org/wiki/K%C3%BCbler-Ross_model] What's more interesting is the acceptance of the transient nature of things. All things begin and ends. You might not know when it is ending. You can, however, see the signs of the end well before things end. Shock happens after a prolonged bout of denial, that the end is near. I'm not sure how this integrates with entrepreneurial tenacity, other than that, it is much easier to find creative ways to move forward when you're not desperately trying to find ways to hang on to the past, your identity, and the "way things are supposed to be." Sometimes, it's the fundamental assumptions that needs to be let go. When you do that before everything falls apart completely, I suppose that's called a pivot.