They look better. That is the simple answer. They have a more modern, sleek, look. Other companies like Dell are only recently catching up with them in terms o

They look better. That is the simple answer. They have a more modern, sleek, look. Other companies like Dell are only recently catching up with them in terms of looks. When I bought an aluminum unibody MacBook in 2008 I had a person who never used a Mac in their life compliment me on how slick the laptop looked after I closed it and got up to walk across the room. Also consider this: Of what market research considers "luxury" laptops, Apple account for 9 out of every 10 sales. I.e., all of the other companies with what they present as luxury laptops accounts for only 10% of those sales. When you think luxury laptop, Apple dominates.