5 ms·

Ask HN: How would you go about promoting a backpack company?

6 points by armenarmen 14y ago

A friend and I are working on getting a "backpack for cyclists" company off the ground, any tips on how to promote?

shahed 14y ago
I'm a managing partner at BOLD Entertainment, we work with celebrities on endorsement and partnership deals. Would like to learn more and see if it's a possible fit. email: shahed@boldentertainment.org
mneumegen 14y ago
Get an audience. How do you do that? Provide something of value to your target market. I.e. Video series on bicycle maintenance, list of bike tracks around the area etc.
27182818284 14y ago
Take a lesson from http://www.slate.com/articles/technology/technology/2012/12/american_giant_hoodie_this_is_the_greatest_sweatshirt_known_to_man.html http://www.slate.com/articles/technology/technology/2012/12/... Myself and several of my friends ended up buying that because of that article extolling its virtues. Design a product so crazy-good it can't be ignored and then get some media (not ABC, NBC, etc, but something like Slate that is respectable) to cover it. Obviously this is insanely difficult to do, but I think it is what you should try for all the same.
- armenarmen 14y ago
  Thanks for this one, I remember having read about this company before. haha and yeah I will be trying as hard as I can!
- xauronx 14y ago
  That was my first thought as well. Glad you posted that article. The original question is a little pointless though. You promote a product based on it's strengths. Without knowing a product, we wouldnt be able to give great help. As a side note, how are those hoodies?
orangethirty 14y ago
1.Go to the local bike shops. 2. Find out who the biggest local cyclists are. 3. Give them some backpacks and take their input in prototyping it. Give them a special model named after them. 4. Go to local events and hand out some samples. 5. Have the local stores carry them. 6. Put up a website where people can buy it. Not so hard to do, but takes about 3 months to get running.
- armenarmen 14y ago
  Thanks! Earlier today I had a talk about #3 with a 'local face'

6 points by armenarmen 14y ago

A friend and I are working on getting a "backpack for cyclists" company off the ground, any tips on how to promote?

I'm a managing partner at BOLD Entertainment, we work with celebrities on endorsement and partnership deals. Would like to learn more and see if it's a possible fit. email: shahed@boldentertainment.org

mneumegen 14y ago

Get an audience. How do you do that? Provide something of value to your target market. I.e. Video series on bicycle maintenance, list of bike tracks around the area etc.

27182818284 14y ago

Take a lesson from http://www.slate.com/articles/technology/technology/2012/12/american_giant_hoodie_this_is_the_greatest_sweatshirt_known_to_man.html http://www.slate.com/articles/technology/technology/2012/12/... Myself and several of my friends ended up buying that because of that article extolling its virtues. Design a product so crazy-good it can't be ignored and then get some media (not ABC, NBC, etc, but something like Slate that is respectable) to cover it. Obviously this is insanely difficult to do, but I think it is what you should try for all the same.

armenarmen 14y ago
Thanks for this one, I remember having read about this company before. haha and yeah I will be trying as hard as I can!
xauronx 14y ago
That was my first thought as well. Glad you posted that article. The original question is a little pointless though. You promote a product based on it's strengths. Without knowing a product, we wouldnt be able to give great help. As a side note, how are those hoodies?

orangethirty 14y ago

1.Go to the local bike shops. 2. Find out who the biggest local cyclists are. 3. Give them some backpacks and take their input in prototyping it. Give them a special model named after them. 4. Go to local events and hand out some samples. 5. Have the local stores carry them. 6. Put up a website where people can buy it. Not so hard to do, but takes about 3 months to get running.

armenarmen 14y ago
Thanks! Earlier today I had a talk about #3 with a 'local face'