Some retailers go so far as to invent different names for uncommon brands and use generated SKUs to prevent even the poaching of new manufacturers. Misinformati

Some retailers go so far as to invent different names for uncommon brands and use generated SKUs to prevent even the poaching of new manufacturers. Misinformation is used a lot to keep a competitive edge. One of the many challenges this service faces is trying to figure out if mfr A is actually mfr B.