I guess I should have been more specific about my strategy for "generated" content in an ecommerce environment. The traditional ecommerce elements that should b

I guess I should have been more specific about my strategy for "generated" content in an ecommerce environment. The traditional ecommerce elements that should be real-time are; such as carts, pricing, availability, etc. Everything else is generated on update via our [custom] inventory management software. The closest analogy I can give is Varnish's Edge Side Includes. It's not exactly the same, but it's very similar.