> It's got to be embarrassing to announce that ~8% of your customers decided to cancel at the last moment. Isn't this normal in that business? People back out

> It's got to be embarrassing to announce that ~8% of your customers decided to cancel at the last moment. Isn't this normal in that business? People back out of car purchases all the time. Cold feet, financing falls through, better deal elsewhere, etc. I don't know what percentage is business as usual, but 8% doesn't seem high. I do agree that it's an odd thing to report.