I'm not anti-Facebook. It's a better, more accountable, place to spend money than in a print ad. But, there was a bait and switch where they encouraged business

I'm not anti-Facebook. It's a better, more accountable, place to spend money than in a print ad. But, there was a bait and switch where they encouraged businesses to pay to connect to users, then they devalued all those connections by requiring payment for each communication. The negative for them is that they are becoming more dependent on a smaller number of large businesses. It may work for them, but it is riskier to have a less diversified pool of customers.