Warby Parker is so interesting, not because it's a story of an eyewear company, but because it's a story of a fascinating business model by design-savvy people.

Warby Parker is so interesting, not because it's a story of an eyewear company, but because it's a story of a fascinating business model by design-savvy people. I probably wouldn't wear their glasses, but they are beyond compare to their competition in this regard. Kinda like a Zappos for glasses, with the difference that they make their own shoes.