4 ms·
I think if you were selling widgets online (I assume you aren't), then the story would be much different. You can't know what behavior your customer took after
by NoPiece 14y ago
I think if you were selling widgets online (I assume you aren't), then the story would be much different. You can't know what behavior your customer took after seeing a print ad, but I know exactly how much traffic I get from our Facebook page, and how much of that converts for us.
Unfortunately since FB has started charging to promote posts, we get almost nothing from them, even though our likes grow, so we are all but abandoning FB. But that is a problem with Facebook's model, not social media inherently.
- tarr11 14y agoWhy is this a problem with Facebook's model? It just sounds like you were priced out of Facebook network.
- NoPiece 14y agoI'm not anti-Facebook. It's a better, more accountable, place to spend money than in a print ad. But, there was a bait and switch where they encouraged businesses to pay to connect to users, then they devalued all those connections by requiring payment for each communication. The negative for them is that they are becoming more dependent on a smaller number of large businesses. It may work for them, but it is riskier to have a less diversified pool of customers.