Definitely true. It's easy to take the "it's the content that matters" approach, but the reality is that delivery always matters. It may not be important to t

Definitely true. It's easy to take the "it's the content that matters" approach, but the reality is that delivery always matters. It may not be important to the message, but it's vitally important to how people receive your message: If you fail to deliver it effectively, it's your own fault when people ignore it, miss the point, or otherwise misunderstand/misinterpret your point(s) in whole or in part. Of course, no one is always going to get that right; we're human. But that's also exactly why it's so important to try hard. You can be certain that as soon as you slip even once your message will not get across in the way you intend it.