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"Recology, a waste-management company based in San Francisco, is working with the city of San Francisco to help it become the country's first zero-waste city -
by nakedrobot2 14y ago
"Recology, a waste-management company based in San Francisco, is working with the city of San Francisco to help it become the country's first zero-waste city - in a scant seven years."
Why do people (and journalists) fall for this PR trick? Great, they are trying to tackle the problem of garbage. Are they going to transform the behavior of people, business, industry, and change a major element of urban infrastructure in 7 years? No way! Why even bother writing this as the first paragraph of the article? I feel like I'm being lied to by a sleazy ad man, rather than being told an interesting story.
- gfodor 14y agoWhy do you assume that this is anything other than an ambitious goal? Recycling/composting in and around SF is a very prevalent cultural phenomenon with a lot of momentum.
- snogglethorpe 14y ago> Recycling/composting in and around SF is a very prevalent cultural phenomenon with a lot of momentum. No doubt, but how does does the recycling compare to their crazily wasteful suburban sprawl profligate consumption lifestyle? Are they attempting to change the latter as well? Recycling, composting, etc, are often good things, but can in some cases also be harmful, when they become a justification: "It's OK that I live like this, because I recycle!" Recycling is usually a very imperfect process, and is often vastly inferior to re-use, or even better, simply not using in the first place...