"Online Personal Brand" is certainly something I've considered - it's why I've never cultivated a handle and just register as 'Jacob Aldridge' (or as close as U

"Online Personal Brand" is certainly something I've considered - it's why I've never cultivated a handle and just register as 'Jacob Aldridge' (or as close as User ID formats allow) wherever I go. There's the fear that this involves one part of my life (say, work) with another (say, a weird fan film I did when I was at uni), but I actually enjoy combining them - my business clients enjoy knowing about my Guinness World Record, HN etc. Five years ago it was much easier for me - probably 80% of the ego surf for my name was me. There's been a glut of Jacob Aldridges reaching their teenage years (and therefore Facebook, media etc) since then - much more diluted Google / Brand results.