>One of the common mantras here is that its good to do A/B testing to get better conversion. But when General Mills does it, it's somehow evil? I doubt people'

>One of the common mantras here is that its good to do A/B testing to get better conversion. But when General Mills does it, it's somehow evil? I doubt people's objection is to the methods. It's probably to what they're used for. A/B testing is not inherently evil. However, to illustrate with an example (not necessarily related to the discussion), if I were to do A/B testing to determine the best way to sell heroin to little children, then what I am doing is evil. It is irrelevant that I'm using a method used by legitimate people. I would find no sympathy if I said that selling heroin using these methods is fine just because you use these methods to sell your mail app or whatever. GP's argument is easy to understand: Companies are trying to sell more of their product. This is their primary aim. Their product is suboptimal for children's health. Telling them to sell less isn't going to work because they don't care about this. It's not that they're intentionally malicious. It's just not a priority. Therefore, if you want them to sell healthier product, convince them of a business opportunity. There's no value judgement in that.