You know, it's funny - before I quit to do my start-up full-time, I thought that 'quitting to do my start-up full-time' was what people talked about when they s

You know, it's funny - before I quit to do my start-up full-time, I thought that 'quitting to do my start-up full-time' was what people talked about when they said "starting up is hard". After a year of success (pilot customers converting, flirting with profitability, etc) I'm realizing that planning and executing growth is much harder. When you start out, everything that isn't utter failure is a win. When you're doing well and have lots of different paths you can take, the stakes are a lot higher, and expectations (your own included) have risen. You have more to lose and more to win. The up's get higher and the down's get lower and the decisions more complex. But creating something from nothing, from pure ingenuity and brow-sweat, is still the best job in the world.