They have a few posts related to this (also posted to HN, if I recall): http://www.37signals.com/svn/posts/1582-design-in-progress-choosing-the-right-product h

They have a few posts related to this (also posted to HN, if I recall): http://www.37signals.com/svn/posts/1582-design-in-progress-choosing-the-right-product http://www.37signals.com/svn/posts/1582-design-in-progress-c... http://www.37signals.com/svn/posts/1622-design-in-progress-product-bubbles http://www.37signals.com/svn/posts/1622-design-in-progress-p... http://www.37signals.com/svn/images/37s-preview-b3faa2088b4e609877c70605f65efa2d.jpg http://www.37signals.com/svn/images/37s-preview-b3faa2088b4e... I'm surprised this made it to the top of HN, though. This is all really old news to me, and I wouldn't consider myself a 37signals fanboy.