That's part of the problem, but the other part is that regular people just don't care. I don't think they will care until it's too late, and even when it's too

That's part of the problem, but the other part is that regular people just don't care. I don't think they will care until it's too late, and even when it's too late they might not care to realize it. (I.e. in the future where the internet only works for Comcast-approved sites, and folks are happy with it because at least they can pay Comcast $80/month to watch Game of Thrones in their browser.) Technology has to step in and make anonymity and encryption basic on some fundamental browser, os, or protocol level, so that the average user doesn't even need to actively search out anonymity solutions. I don't know what the answer is. I suppose if it were that easy, we would have figured it out by now. Edit: VPNs are still not a perfect solution, because your activity on them could be logged. (The TOS says they don't keep logs? Then you're just trusting the company to do what they say in their TOS, because when the government comes knocking it'll go right out the window.)