Andrew -- I was in and out in about 10 seconds. You've been staring at the webpage for weeks or months now -- and you get exactly what's going on. But nobody e

Andrew -- I was in and out in about 10 seconds. You've been staring at the webpage for weeks or months now -- and you get exactly what's going on. But nobody else does. (Or at least the slow-minded amongst us, including me.) You may have the most wonderful service in the world, but if you cannot quickly convey the benefit that you offer me in 10 seconds, you've lost a potential customer -- and probably one that was difficult to get to your site in the first place. Personally, I will spend weeks crafting and re-crafting my site's message. And when I think I'm done, I'm still tuning it based on feedback. This continues to be the weakest link with most new sites I see. Best of luck with the project -- I truly hope you find amazing success with it!