He is pretty explicit an unapologetic in the comments. "Robert Scoble Says: March 21st, 2009 at 7:05 pm Leo: you are particularly clueless if you think what I

He is pretty explicit an unapologetic in the comments. "Robert Scoble Says: March 21st, 2009 at 7:05 pm Leo: you are particularly clueless if you think what I just laid out for you is spam. Advertising is NOT spam. A LOT of people actually LIKE seeing advertising." "Robert Scoble Says: March 21st, 2009 at 7:25 pm Will: I disagree. I know a LOT of people who enjoy being marketed to. Here’s a hint: they love going to the mall." I was a bit over the top in characterizing it (eg, he does admit to knowing people who want stuff shoved at them), but these are his own words. Later on he adds some sops like "Zuckerberg told me he'll add filtering", but it's totally an afterthought. Scoble is quite seriously telling Facebook to create its own reality over the opinions of the entire world. The potential profits are beside the point, at least for me. He's advocating a sad and ugly attitude.