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Advertising is not always about convincing you to buy, or convincing you to change. A lot of brand building is simply to make you recognise the brand and keep
by brc 18y ago
Advertising is not always about convincing you to buy, or convincing you to change. A lot of brand building is simply to make you recognise the brand and keep it in your mind. This has obviously worked in the case of Target and Pepsi. There will always be a place for this type of advertising.
- jrockway 18y agoBut without advertising, I wouldn't forget about it. I walk past Target everyday. I see Pepsi on the shelf at the store (actually, I don't... but most people do). Etc., etc. Advertising doesn't bother me at all, but I would really appreciate it if they made a product I wanted isntead of spending their money trying to make me want something I don't.
- panotpon 18y ago"... made a product I wanted" = red ocean "...make me want something I don't." = blue ocean (some what) I believe that most minds are easier to nudge than we (non-marketers) classically believe.
- panotpon 18y agoNot simply to recognize the brand and keep in mind, but to be the first brand or the first product that comes to mind.