Ken nails it. The only thing I would add is that I've seen more software failures because of insufficient product management than anything else. Product manag

Ken nails it. The only thing I would add is that I've seen more software failures because of insufficient product management than anything else. Product management is particularly important in non-software companies where the obvious product isn't software. Your e-commerce website is just as much a product as your hipster glasses. Failure to manage it results in the classic IT dept. dysfunctional relationship where everyone hates IT and IT develops a thick skin and says no a lot.