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Wonderful! My favorite was the 1-month rise/fall in revenue (scary), followed by the context. So true! Questions re the pricing tier slides: (a) did you exper
by quizotic 14y ago
Wonderful! My favorite was the 1-month rise/fall in revenue (scary), followed by the context. So true!
Questions re the pricing tier slides: (a) did you experiment with the prices & number of tiers? It would be interesting to hear your experience with that. (b) The lowest tier had the highest churn and demands ... but they were 25% of revenue ... which is too big to ignore, no?
- garrettdimon 14y agoThere wasn't much experimenting. I've always been so heads down on the product, I've been terrible about running tests. I probably rely way too much on my gut feel with decisions like that. That said, removing the $14 plan did not hurt us at all. Since the $14 plan was half the cost of the next plan ($29), we were simply hoping that 50% of the people that would have signed up at the $14 level would go ahead and be willing to pay $29. At that point, the decision means we make the same revenue on fewer customers. My theory was that would help me stay on top of providing sub-30 minute email response times to all of our customers without going crazy. :) While I don't have exact numbers, based on our growth after the change, probably 75% of people that would have chosen the $14 plan simply signed up at the $29 level and the other 25% didn't sign up. So, the net effect was great for us.
- quizotic 14y agoGotta love a happy ending... and the courage to put 25% of revenue at risk. The sub-30 minute response time does feel good on the receiving end.