The most important thing which matters to customers is the kind of support you provide to them. Just take an open source bug tracking software and provide "incr

The most important thing which matters to customers is the kind of support you provide to them. Just take an open source bug tracking software and provide "incredible" support to your customers and that will be a win. This has been proven time and again. And when I say "incredible" support that also means proactively solving problems/pain-points for your customers. Most corporations spend a big part of their IT budget on "Support". Think about it for a bit and you will start to get a clear picture of what really matters.