Going after a new market often require much more resources than going after an established market. You'll need to spend a lot of time branding yourself and educ

Going after a new market often require much more resources than going after an established market. You'll need to spend a lot of time branding yourself and educating your users about your services. What often works well for people is to enter a market that already exists and to understand the problem the existing solutions don't address. By focusing on these problem and solving these extremely well, you'll be able to attract a small subset of users who will want to pay for your service rather than your competitors. You'll have plenty of opportunity to steal customer from your competitors (there's no way someone can address 100% of the market). There are plenty of markets that are ripe for disprution.