The best thing about "X for Y" is that it is 3 words long. If there is a more descriptive 3 or 4 word phrase, use it. Tipjoy could have been "Digg with Cash" bu

The best thing about "X for Y" is that it is 3 words long. If there is a more descriptive 3 or 4 word phrase, use it. Tipjoy could have been "Digg with Cash" but both "Makes micropayments work" and "Simple, social payments" are more descriptive.