Although as a counterpoint, infinite scroll wasn't successful at Etsy and their audience is also primarily female: http://danwin.com/2013/01/infinite-scroll-fa

Although as a counterpoint, infinite scroll wasn't successful at Etsy and their audience is also primarily female: http://danwin.com/2013/01/infinite-scroll-fail-etsy/ http://danwin.com/2013/01/infinite-scroll-fail-etsy/