There are plenty of studies that show users typically ignore anything that looks like an ad, google "ad blindness". Those ads on the right looks like the typica

There are plenty of studies that show users typically ignore anything that looks like an ad, google "ad blindness". Those ads on the right looks like the typical online banner ad, distracting. Even if you're designing for high ad viewership this is the wrong way to design it. If you buy ads like these you're spending your ad money poorly. These types of bad ad design has lead to a move to so called "native ads", you can google that too, which is really just a return to the traditional offline method of advertising. Traditional offline publishers could overlay their content with ads but they don't because they know people will hate it. Granted it is a lot easy to ignore/block internet advertising, but it is illogical to make things worse with this sort of disdainful design. "Native ads" is really just a buzz word, people like John Gruber of Daring Fireball have capitalize on traditional advertising for years. His rss feed sponsorship is just like a radio show sponsorship where the host/dj of the broadcast reads an ad to it's listeners. Think about it, Daring Fireball makes more money from rss sponsorship then it makes from banner ads. Companies buy the feed sponsorship because it works.