I agree with you. If I see a lot of ads, I'll simply leave. By then maybe I'm not their target audience. I have visited Forbes many times from HN but never not

I agree with you. If I see a lot of ads, I'll simply leave. By then maybe I'm not their target audience. I have visited Forbes many times from HN but never noticed ads because I either use AdBlock on my laptop or send article to Readability! But if they want more impressions, they should let us read content first. If I like the content, I'll surely follow their recommendations for sharing and ads.