The lack of relevance isn't what bothers them. It's the fact that the ads are not the show they intended to watch. And in fact interrupts it. If you could make

The lack of relevance isn't what bothers them. It's the fact that the ads are not the show they intended to watch. And in fact interrupts it. If you could make all the ads I saw on TV perfectly relevant, I would still fast forward. Because I would like to get back to the show, OK?